Rolls-Royce Motor Cars announced the expansion of its production base headquartered in Goodwood, West Sussex of the United Kingdom in the coming months.Meanwhile, the expansion plan is due to a significant increase of Rolls-Royce cars in global sales in the past 18 months and the growing demand in customers for a high degree of customization of the ancient Ghost and Phantom models.
The expansion plan includes the promoting of the assembly line area for more than 2500 square meters, which will be completed at the site based on the final stage of the construction of production areas. In addition, surface treatment center will be in the expansion of more than 640 square meters. While, the expansion investments totals about 10 million pounds.
In 2010, Rolls-Royce cars in the United Kingdom and around the world have created a new sales with the growing global market demands. Meanwhile, Rolls-Royce Motor Cars is also expanding its authorized dealer network. Besides announced new authorized distributors in North America, Asia Pacific and Europe, they will authorize more dealers before the end of year. With a series of new plant constructions and infrastructure improvements, they will greatly enhance the company’s productivity and custom business competition.
Rolls-Royce Motor Cars Chief Executive Officer Torsten Müller-Ötvös said: “I am pleased to officially announce the expansion project and we note the growing demand for Rolls-Royce cars in worldwide customers. While, new facilities will enhance our hand-crafted and highly personalized custom business productivity. This investment demonstrates our confidence in this unique brand of Rolls-Royce luxury cars, and our commitment to ancient Headquarters Goodwood – the world’s only authorized production base of Rolls-Royce. In addition, this investment demonstrates the company’s next stage of development. ”
At the same time,the Minister of Statefor Business and Enterprise of England, Mr. Mark Prisk said:”It is so exciting news that Rolls-Royce cars is planing its expansion of the factory in Goodwood, which is a further recognition for British car industry.”
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